Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Marketing Plan Project 2

Marketing Plan Project 2

Q Throughout the class, you have added information to the Marketing Template. 4 Steps- Different Information Once you have updated any corrections, after your peer review, submit your final Marketing Plan in this assignment thread. Attached is the original Marketing Plan Template. MarketingPlanTemplateforMKTPlanModule.docx Actions Previous

View Related Questions

Solution Preview

Jeff Bezos is a CEO of Amazon, born in New Mexico. He graduated in computer science and electrical engineering. On July 5, 1994, Bezos initially incorporated the company in Washington state with the name Cadabra, Inc. After a few months he changed the name to Amazon.com, Inc because a lawyer misheard its original name as "cadaver". It was not until July 1995; the company began service as an online bookstore. Amazon got started out of Bezos' garage. In the early days, Bezos held meetings at Barnes & Noble. He knew from the very beginning that he wanted Amazon to be "an everything stores".